Brogan and his companies (New Marketing Labs, Human Business Works, Third Tribe Marketing) help other companies use social media tools to be more human in their business relationships. Or as Chris puts it, “…it’s really ridiculous that my job is to fly all over the earth explaining why video and the Internet is awesome…and yet, that’s the long and short of it.”
On a personal note, John, Scott, Neil, Carol, Olga, Amber, Lewis and about a dozen others can attest to Chris’ amazing recall of names and personal details after just a few minutes. It was a demonstration that he actually practices what he writes about so well.
So what was it about?
It was billed as a “Presentation About the New Rules of Marketing.” But it was more of a recap of Trust Agents, plus a preview of a book yet to be written, and a To Do list for the audience.
For those who saw Brogan at Chapman University last year, some of it was familiar territory, beginning with the Zulu greeting that translates literally as “I see you.” (The point being that people everywhere want to be recognized.)
“Chris Brogan told me to put faces and nipples on my pages.”
He didn’t really. But almost. There were a lot of pithy nuggets, so in the interest of brevity, here are some of the highlights in Chris’ own words.
[On Trust Agents] “The book is really just about how to be human.”
[Holding his paper notepad “iPad” and turning it sideways.] “Look, landscape mode!”
“When I’m at an airport and I see somebody playing solitaire on their laptop, I just want to shut the lid on their hand. There’s only so much time in our lives.”
“Where was I going? I do have a point.”
“My point is that a lot of this stuff is silly and a lot of it is surreal, but there’s real business behind it.”
[On career experimentation] “We don’t all need jobs; we all need work.”
[On changing systems at a company] “No king ever voted a revolution.”
[On executing ideas, borrowing from Yoda] “Do or do not, there is no try.”
[On expanding the community, as with the online video show, “Will It Blend?”] “So they shot videos of blending iPhones, who cares? They got millions of views, who cares? They got a 500% sales increase. Oh, now I’m listening.”
“71% of statistics are made up on the fly. So I might as well put some in.”
[On quickly determining a website’s call to action] “By the way, my website fails. But my clients’ sites all work really well.”
[How to sell to prospects] “Talk about them. Not you.”
[How to humanize your About page] “Put some faces on it. We buy from faces. Humans since birth are trained to look for a face pattern… because we imagine a few inches down below there’s a nipple and there’s milk in it. Which explains guys.”
[How most advertising makes him feel] “I’m reaching my hand out to shake hands and you’re trying to stick your tongue in my mouth.”
[On supporting your network] “There are people in this room who can solve your business problems, and none of them are me.”
[On his work ethic] “I’m workin’ while you’re playing Farmville.”
[On showing preferential treatment to good customers] “I tell my daughter she’s my favorite. I tell my younger son he’s the backup.”
[For anyone who tweets that Chris Brogan is arrogant] “I’m not arrogant, I’m very confident. There’s a difference: Arrogant means I don’t believe you could also be right. Confident means I think I’m right.”
In addition to advising the audience to go back and review their own websites and LinkedIn profiles, Chris offered one other piece of homework: Don’t leave without committing to help three other people in some form or another. He did suggest a shortcut, which was to support the three non-profits in attendance:
TACA (Talk About Curing Autism)
Or just send a kid to M.I.T. (He was kidding again.)
His call to action for us was to visit Human Business Works. Mine for you is to leave a comment. Offer up your two cents. Share a favorite Broganism, or make one up for yourself. To echo Yoda once more, “Do or do not, there is no try!”