It was one year ago that 33 trapped Chilean miners were freed from their underground captivity while 1 billion people around the world watched live.
I watched “Los 33,” too. Then I wrote a post shortly afterwards: Oakley and the Chilean Miners—Publicity Goldmine. It was about the rescue from the perspective of how Orange County-based Oakley benefitted from the “product placement” of having the miners emerge wearing their sunglasses.
Was the publicity avalanche opportunistic or inadvertent? Did it matter? Why were some people so upset if Oakley happened to benefit by helping? I hit “publish” late that night, then went to bed without giving it much more thought.
Then next morning I checked my email to find a surprising number of blog comments. It turns out my post got picked up by Freshly Pressed, the daily review of a dozen notable WordPress blogs. My humble little article got placed right smack dab in the center of them all. I was swamped with traffic and comments for the rest of the weekend.
The responses kept getting better. The reporter who had first approached Oakley to ask them about donating sunglasses to the miners also found my post. He weighed in with a comment regarding his experience to set the record straight. Feel free to scroll through the comments and read them for yourself, it’s a fascinating conversation.
You never know where blogging might take you. Just hold on and enjoy the ride.