Years from now, will you remember? I think I will, which is why it’s worth at least a blog post.
I first heard about Steve Jobs passing via Twitter. On my MacBook Pro. The poetry of the “coincidence” didn’t escape me. As Matthias Worch put it, “That’s not a bad way to go.”
We have the technology, so let’s put it to use in remembering one of the pioneers who made it all possible. Steve Jobs not only helped create a new industry with the Macintosh personal computer, but also revolutionized software, music distribution, digital moviemaking, smart phones and tablet computing. And along the way, Apple also put out some pretty mean advertising, usually in collaboration with agency TBWA Chiat/Day.
Here’s the TV commercial that launched the Apple Macintosh computer. It’s widely regarded as one of the best, most effective adverts ever made. Directed by Ridley Scott, the spot aired only once in January 1984, but it turned the Superbowl into the advertising showcase it’s become today.
RIP Steve, and thanks for showing us how to Think Different. “Because the people who are crazy enough to think that they can change the world, are the ones who do.”













So sorry to lose Steve. I worked for Apple from 1984-1986 and got to see him at company functions, meetings and trainings when I was at the home office. I really admired him. I was so proud of how he developed Pixar during his days away from Apple. RIP Steve.
Sally, thanks for sharing your experience of working with him. I’m sure we’ll still be talking about him many years from now.
So sad to hear this news earlier. RIP Steve
Thanks, Jay. It’s a loss in many ways. And even my son learned of the news on his iMac.
I think it’s been fairly obvious to people who were paying attention that Jobs has been sick for some time. Unfortunately, truly brilliant men rarely live long lives. His absence in the industry is going to leave a yawning chasm that few will be able to readily fill.
Very true, Leisa. The only real surprise was that it came so soon after he stepped down.
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Complete surprise when I heard the news. I knew he was sick but not that sick…
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