Category Archives: Career

Where Where You When Steve Jobs Died?

How did you find out about Steve Jobs death?

Years from now, will you remember? I think I will, which is why it’s worth at least a blog post.

I first heard about Steve Jobs passing via Twitter. On my MacBook Pro. The poetry of the “coincidence” didn’t escape me. As Matthias Worch put it, “That’s not a bad way to go.”

iHeaven. A poetic tribute.

We have the technology, so let’s put it to use in remembering one of the pioneers who made it all possible. Steve Jobs not only helped create a new industry with the Macintosh personal computer, but also revolutionized software, music distribution, digital moviemaking, smart phones and tablet computing. And along the way, Apple also put out some pretty mean advertising, usually in collaboration with agency TBWA Chiat/Day.

Here’s the TV commercial that launched the Apple Macintosh computer. It’s widely regarded as one of the best, most effective adverts ever made. Directed by Ridley Scott, the spot aired only once in January 1984, but it turned the Superbowl into the advertising showcase it’s become today.


RIP Steve, and thanks for showing us how to Think Different. “Because the people who are crazy enough to think that they can change the world, are the ones who do.”

 

Of Loitering and Lifesaving at Starbucks

Starbucks sez "No Loitering" ... without a tall latte.

A “No Loitering” sign at Starbucks?

Oh, the irony! What are all those comfy couches for anyway, if not an enticement to stay a while?

Although it was amusing, the sign was a bit of a buzz kill. It seemed to water down the chain’s carefully cultivated homey and inviting image. Not that anyone paid attention to it. (Except Yours Truly: I was loitering, waiting for a ride after dropping off my car for service.)

There’s a fine line between lounging and loitering. Obviously you can cross it by not patronizing the place with a purchase. But once you’ve bought your beverage, how else can you cross the line? Continue reading

Creative Job Search Succeeds By Targeting Self-Searchers

It’s not every job search effort that wins an award or gets picked up by the press. But in this instance it wasn’t by being flashy. Just focused.

Bucking the trend of outlandish portfolio packages and oversized mailers, one advertising creative stood out by keeping it simple.

Rebecca Cullers of AdWeek’s Ad Freak blog reports on the campaign of copywriter/director Alec Brownstein, whose job hunt succeeded by appealing to the vanity of creative directors. Continue reading

Are you man enough to blog as a "Super Woman"?

Are you a Super Woman?

Alicia Keys is Hiring.

That’s the headline of a full-page advertisement in today’s local paper. It’s an ad for a different kind of job that didn’t exist until just a few years ago: The pop diva is looking for a full-time blogger.

Less than one week remains to apply. According to the ad, “Alicia is looking for a head blogger to help spread her voice beyond music on IAAS.com, the new destination for super women everywhere.”

“IAAS” is short for “I Am A Super Woman.” But unfortunately, as the LA Times Ministry of Gossip notes, the complete initials were already taken by another group of party people. (No word on whether they’re hiring.)

I looked over the necessary skills and qualifications listed at Alicia’s Monster.com page. Then I looked again. Continue reading

A Gift From Seth Godin: The Linchpin Session

Fit in or stand out. It's your choice.

From jobs to debt. Lizard brain to rule-breaking. Knowing to doing.

It’s all here in this gift from Seth Godin.

For the uninitiated, Seth is an Internet marketing pioneer and the author of many bestselling business books. His latest is “Linchpin: Are You Indispensible?

I recently had the opportunity to hear Seth’s presentation at a Linked OC event hosted by Bryan Elliott. The talk was a freewheeling monologue on the evolution of work over the past century, from the industrial age to the digital revolution, and how workers can make themselves indispensable.

Now you can hear Seth for yourself. Continue reading

Why "Love Hate Advertising"?

Can you be both embarrassed and proud to be in advertising?

I think that’s what I am.

Here’s a quote I’ve sometimes used to justify my choice of career:

“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.” — Franklin Delano Roosevelt

FDR manages to make advertising sound almost noble and uplifting. Continue reading