Taco Bell asks attorneys for an apology. Not that they really expect to get one. After all, that would mean admitting they were wrong.
“Where’s the beef” was an ad slogan for Wendy’s back in 1984. But lately it’s been a charge leveled at Taco Bell by a law firm out to pick the fast food giant’s deep pockets.
Alabama-based law firm Beasley Allen Crow Methvin Portis & Miles (now there’s a mouthful) claimed that Taco Bell’s mystery meat was comprised of only 35 percent beef, based on an unspecified test by an unnamed analyst. Taco Bell insisted their beef was 88 percent beef, 12 percent “Secret Recipe.”
Taco Bell fought back with hard-hitting ads in January that said: “Thank you for suing us. Here’s the truth about our seasoned beef…”
Obviously someone smelled a meal ticket. As USA Today reported, “With annual sales pushing $7 billion, Taco Bell ranks as the nation’s sixth-largest fast-food company, according to the 2009 findings from the research firm Technomic. Continue reading
Posted in Advertising - General, food, Marketing, print
Tagged ads, advertising, apology, beef, fast food, lawsuit, marketing, meat, newspaper, print, Taco Bell
Sometimes a good headline is all it takes. Loved this one for Pop Chips.
Nice headline on the car. I’d never heard of Pop Chips before but the line on the side of this passing car was enough to make me want to try the chips. (Don’t worry, my passenger shot the photo.)
According to the website description, Pop Chips (excuse me: popchips™) are not fried or baked, because that would be unhealthy or un-tasty. They’re popped. Heated up like popcorn apparently. (Nuked?) S’posed to be healthy or at least organic.
popchips™ are also uncapitalized. So what is it with art directors or brand managers and the aversion to capitalization? Just a style thing, I guess.
Have you tried them yet? Pop on over to popchips.com to find out where to find them. Now I’m getting hungry.
Posted in Advertising - General, Branding, food, Marketing, Naming, Outdoor
Tagged advertising, branding, car, chips, food, headline, naming, organic, popchips, snacks, wrap
Found commercial art. Can you guess where?
Puritan Bakery hauls buns.
Starbucks hops on the "simple" bandwagon with "real food." Were they faking it before?
Less than a week after writing about how Simple-Minded Marketing Works, I stopped in at a Starbucks and couldn’t help noticing the screaming all-caps headline on a previously blank napkin.
The coffeehouse that recently brought you free wi-fi, but selectively discourages loitering (not every store has a sign posted), has hopped on the simplified ingredients bandwagon. Now Starbucks is offering “real food” that’s “simply delicious.” This raises some questions: Was it all artificial and fake before? Continue reading
Do "post-recession" consumers want the "simpler" things in life? Or do they really want the easy life?
Simple Does Not Equal Easy
Simplicity is often difficult to achieve, which would explain the phrase “deceptively simple.” (It’s one of those strange dichotomy-conundrum-oxymoron-type things. Take your pick.)
Whether in writing, design, engineering, or cooking recipes, simplicity is key to effectiveness. So it follows that the challenge of this post will be to not clutter it up with too many examples. (Note to self: edit!)
Simple is Sophisticated
Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” Albert Einstein remarked that “everything should be made as simple as possible, but no simpler.” Then there’s the famous KISS acronym (“Keep It Simple, Stupid”) credited to Lockheed Sunk Works engineer Kelly Johnson.
KISS: Keep It Simple, Stupid - Easy to say, not so easy to do.
(Vigilante Grammarians will note that although KISS is often spelled out as “Keep it simple, stupid,” Johnson used it without the comma. The expression was not meant to imply that an engineer was stupid; just the opposite.)
Marketers Discover the Popularity of “Simplicity”
It’s tempting to add “Well, duh!” to this heading. But the use of the adjective “simple” when marketing food has suddenly become newsworthy thanks to a recent study by Innova Market Insights. Continue reading
Posted in Advertising - General, food, Marketing, technology
Tagged advertising, Apple, Blaise Pascal, Da Vinci, Einstein, Eric Schlosser, Fast Food Nation, In-N-Out Burger, Innova Market Insights, Keep It Simple Stupid, Lay's Potato Chips, marketing, Microsoft, Milky Way, O'Leary, Pillsbury, Powell's Books, QSR, simple, simplicity