Tag Archives: ad campaign

Old Spice Guy Spends Two Days In Bathroom, Blows Up YouTube

Isaiah Mustafa as the Old Spice Guy, the hardest working man in the bathroom.

After two days and two hundred kajillion personalized videos, even the Old Spice Guy has to take a break and come out of the bathroom.

Please forgive the link overload here, but after spending the last 48 hours or so in front of a camera, the Old Spice Guy (Isaiah Mustafa in real life) has been overwhelming social media channels by tweeting links to customized videos made for fans with his bare hands.

The suave smelling dude responded directly to ordinary average fans from Twitter, Facebook and YouTube, gave shout-outs to corporate pals like Starbucks, GQ and sister company Gillette, nods to influential blogger fans like Perez Hilton and Guy Kawasaki (“Is there a Girl Kawasaki?”!), props to celebrity friends like Ellen Degeneres, Ryan Seacrest, Apolo Anton Ohno, and Ashton Kutcher. He wowed Mrs. Kutcher by bashing a pirate piñata, courted Alyssa Milano with roses, wooed Rose McGowan, successfully proposed marriage on behalf of fan JS Beals, and admitted he’s only human and will eventually die someday. He even responded to himself (Isaiah Mustafa). Continue reading

The Most Effective Political Ads Ever

Today's negative political ads began with a countdown from LBJ's 1964 "Daisy" ad. "10, 9, 8 ..."

This being a midterm election year, it’s hard to escape political ads. They’re everywhere—filling the airwaves, clogging your mail box, and littering the streets and sidewalks.

But are they effective?

They’re mostly awful. A bunch of misleading mudslinging. Personally, I can’t reach the remote fast enough to mute or fast forward through them. But one exception this year has been the refreshing, albeit Quixotic, campaign of blogger Mickey Kaus in his run for Senator Boxer’s seat in California. (Perhaps the reason Mickey’s ads weren’t annoying was because he couldn’t afford to carpet-bomb the airwaves.)

After blogging about advertising as propaganda, this seemed like a good time to revisit what are arguably the most effective political ads—both negative and positive—of any year. Continue reading

Corpse Chic Fashion Ads

Does this ad make you want to buy a bag? Or find the killer?

Bag lady as fashion victim.

As a sartorially challenged male, admittedly, I’m not the target audience for these ads. But still, when my better half pointed out this ad for Louis Vuitton handbags in the latest issue of Elle, I was taken aback.

What’s wrong with this picture?

The model looks like a corpse. Perhaps the victim of a robbery or worse, with the contents of her purse scattered around. Or at best, an abused, disheveled mannequin dumped in a field, surrounded by scavenger doves. At first glance, it looked like her feet were missing, as if she were the victim of some psycho killer in an episode of “Bones”. All that’s missing is a chalk outline. Continue reading

The Most Interesting Campaign in the World?

“The Aztec calendar has his Cinco de Mayo party chiseled in.”

Break out the cerveza! What better way to celebrate Cinco de Mayo than with a good Mexican beer? That, and a good Mexican beer ad campaign.

Few advertising campaigns are universally loved. Because if there aren’t a few haters, it’s usually an indication your ads are not standing out enough. But I have yet to meet the person that doesn’t at least get a chuckle out of “The Most Interesting Man in the World” campaign for Dos Equis. Hard to believe it’s been running since 2006.

People hang on his every word, even the prepositions. Continue reading