In the wake of September 11, 2001, advertisers struggled to find the right tone in their communications. It didn’t seem appropriate to try to be funny following the devastating terrorist attacks that took nearly 3,000 lives. But it was also difficult to appear serious and sincere while promoting a commercial venture.
The vast majority of print advertising that ran in the immediate aftermath offered sympathy and condolences. Businesses that had been located in the World Trade Center expressed remorse over the loss of their employees and vowed to continue.
I was amazed to see the variety of condolence ads that came from countries all over the world, including the Kingdom of Saudi Arabia where the majority of hijackers were originally from. For a while I saved a file with many of these ads, but it got to be overwhelming. I now wish I had some of them to post a few images for you.
Life—and even advertising—had to go on. Continue reading