Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, television, vintage
Tagged Abbott Mead Vickers, advertising, BBDO, beer, Benson, body parts, Brilliant, campaign, commercial, Guinness, Irish, John Gilroy, noitulovE, posters, print, Rhythm of Life, stout, Surfer, television, Tipping Point
The Number 9 is brought to you by Target, Nicorette, Gatorade, Izod and Honda, among others.
The Playa Tecate area at Long Beach Grand Prix. There’s something a little weird about having a fake shore backdrop, right next to the harbor and within sight of the Queen Mary.
Racing has a long, checkered history with advertising.
Even if you’ve never been to a race, you know the cars are all festooned with names and logos like ornaments on a Christmas tree. Same with the drivers. Not to mention every possible surface in the vicinity of the track. Continue reading
Posted in Advertising - General, Outdoor
Tagged advertising, beer, Cholula, clutter, Hot Sauce, King Taco, Long Beach Grand Prix, marketing, NOS Energy Drink, race, Skip1, sponsor, Tecate, Toyota