Tag Archives: beer

A Toast to Guinness Advertising

Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.

For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.

Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.

A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading

The Exclusive Return of the Most Interesting Man in the World

Are you thirsty, my friends?

Here for your viewing and imbibing pleasure, announced as an exclusive “event” on Facebook with a link to this “unlisted” video, is the return of The Most Interesting Man in the World.

His long-awaited reappearance was announced with the following invitation:

There’s nothing interesting about being the second person to do something. RSVP to be one of the first to see the new Dos Equis television spot. Without further ado…

Has His Most Interestingness equaled his previous exploits? Can he beat Chuck Norris and The Old Spice Guy blindfolded? Will you buy Dos Equis? THAT is the question!

UPDATE: The YouTube link has been changed from “unlisted” to “private” so it’s no longer available for viewing. Sorry! It was fun while it lasted.

The Most Interesting Campaign in the World?

“The Aztec calendar has his Cinco de Mayo party chiseled in.”

Break out the cerveza! What better way to celebrate Cinco de Mayo than with a good Mexican beer? That, and a good Mexican beer ad campaign.

Few advertising campaigns are universally loved. Because if there aren’t a few haters, it’s usually an indication your ads are not standing out enough. But I have yet to meet the person that doesn’t at least get a chuckle out of “The Most Interesting Man in the World” campaign for Dos Equis. Hard to believe it’s been running since 2006.

People hang on his every word, even the prepositions. Continue reading

Vroom, Pitch, Gulp (Fast Cars, Big Ads, Overpriced Beers)

Target car

The Number 9 is brought to you by Target, Nicorette, Gatorade, Izod and Honda, among others.

Playa Tecate

The Playa Tecate area at Long Beach Grand Prix. There’s something a little weird about having a fake shore backdrop, right next to the harbor and within sight of the Queen Mary.

Racing has a long, checkered history with advertising.

Even if you’ve never been to a race, you know the cars are all festooned with names and logos like ornaments on a Christmas tree. Same with the drivers. Not to mention every possible surface in the vicinity of the track. Continue reading