Vague sign of the times.
Some signs say almost nothing.
In a previous post I discussed the juxtaposition of a name that conjures an image opposite to what the business actually does.
This time the name is so faceless it conjures virtually no image at all:
“Elite Global Solutions”
I’m not making it up. I don’t think I could’ve invented a more generic-sounding company name—and I do this stuff for a living. (Normally I try to avoid hackneyed clichés, unless that’s the desired effect.)
It’s like the trifecta of business jargon. Or a game of corporate bingo (which is now an iPhone mobile app). The name includes three of the most overused words in all of Corporatedom. (I thought I made that last word up, but evidently I’m not the first. It’s a neologism!)
Considering the highfalutin name, they don’t look very “global” or “elite” based on their modest exterior. Until I did an online search, I had no clue about their line of business—and I’ve driven or walked by this company hundreds of times. Continue reading
Posted in Branding, Naming, Signage, Uncategorized
Tagged branding, business name, buzzwords, corporate bingo, Elite Global Solutions, generic, iPhone app, jargon, naming, nondescript, signage, signs, vague
Take just a little off the top, please.
Your brand name is usually the first impression customers will have.
Names carry a lot of connotations for various reasons, mostly because of the actions of previous people who had those same names. Notice how not many people name their kids Judas, Ahab or Adolph anymore.
When you hear the name Medusa, what comes to mind first?
Chances are, if you’re familiar with the Medusa of Greek mythology, you don’t think of beautiful hair. More likely, you think of snakes for hair. That’s why it was odd to see a hair salon named Medusa while driving around the other day. Continue reading
Posted in Branding, Marketing, Naming, Signage
Tagged branding, business name, fugly, Greek mythology, hair, hair salon, marketing, Medusa, mythology, naming, Perseus, signage, signs