Starbucks sez "No Loitering" ... without a tall latte.
A “No Loitering” sign at Starbucks?
Oh, the irony! What are all those comfy couches for anyway, if not an enticement to stay a while?
Although it was amusing, the sign was a bit of a buzz kill. It seemed to water down the chain’s carefully cultivated homey and inviting image. Not that anyone paid attention to it. (Except Yours Truly: I was loitering, waiting for a ride after dropping off my car for service.)
There’s a fine line between lounging and loitering. Obviously you can cross it by not patronizing the place with a purchase. But once you’ve bought your beverage, how else can you cross the line? Continue reading
Posted in Advertising - General, Career, Signage
Tagged advertising, career, How Starbucks Saved My Life, J. Walter Thompson, loitering, Michael Gates Gill, signage, signs, Starbucks, transition, weirdies
Are you a Super Woman?
Alicia Keys is Hiring.
That’s the headline of a full-page advertisement in today’s local paper. It’s an ad for a different kind of job that didn’t exist until just a few years ago: The pop diva is looking for a full-time blogger.
Less than one week remains to apply. According to the ad, “Alicia is looking for a head blogger to help spread her voice beyond music on IAAS.com, the new destination for super women everywhere.”
“IAAS” is short for “I Am A Super Woman.” But unfortunately, as the LA Times Ministry of Gossip notes, the complete initials were already taken by another group of party people. (No word on whether they’re hiring.)
I looked over the necessary skills and qualifications listed at Alicia’s Monster.com page. Then I looked again. Continue reading