Tag Archives: celebrity

Marketing Music at NAMM

NAMM is the show where rock stars come out to play.

All the Convention Center's a stage at NAMM.

If you’re keeping up with social marketing trendsetters like Seth Godin or Scott Stratten, you’ve probably heard it said that we do business with people we “know, like and trust.” This is especially true for the music business. Relationships (read: connections) have always been key for musicians. And January’s Winter NAMM show in Anaheim is where music business ties are made and strengthened.

While other trade shows are dying out, and the music industry itself struggles with a revolution in distribution and marketing, NAMM (National Association of Music Merchants) continues to grow in popularity. Continue reading

RIP Gary Coleman and Dennis Hopper, Reluctant Ad Pitchmen

A tale of two celebrity spokesmen.

Gary Coleman for CashCall: “No one else would lend me money, not even my relatives.” Funny or sad?

Some people think stars die in threes. If so, it’s often tough to figure out when to start and stop counting. Not this time.

The demise on consecutive days of Gary Coleman, 42, and Dennis Hopper, 74, has left many people expecting a third celebrity death is imminent. The two actors became stars at early ages, then ad pitchmen later in life.

Dennis Hopper looks up 'retirement' in a spot for Ameriprise. Would you take financial advice from an aging alcoholic anarchist?

Coincidentally, in their roles as celebrity endorsers both offered financial advice. But whether either star was effective as a corporate spokesperson is debatable.

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