NAMM is the show where rock stars come out to play.
All the Convention Center's a stage at NAMM.
If you’re keeping up with social marketing trendsetters like Seth Godin or Scott Stratten, you’ve probably heard it said that we do business with people we “know, like and trust.” This is especially true for the music business. Relationships (read: connections) have always been key for musicians. And January’s Winter NAMM show in Anaheim is where music business ties are made and strengthened.
While other trade shows are dying out, and the music industry itself struggles with a revolution in distribution and marketing, NAMM (National Association of Music Merchants) continues to grow in popularity. Continue reading
