My Freshly Pressed experience came from a post about the Chilean miners, who were rescued October 13, 2010.
It was one year ago that 33 trapped Chilean miners were freed from their underground captivity while 1 billion people around the world watched live.
I watched “Los 33,” too. Then I wrote a post shortly afterwards: Oakley and the Chilean Miners—Publicity Goldmine. It was about the rescue from the perspective of how Orange County-based Oakley benefitted from the “product placement” of having the miners emerge wearing their sunglasses.
Was the publicity avalanche opportunistic or inadvertent? Did it matter? Why were some people so upset if Oakley happened to benefit by helping? I hit “publish” late that night, then went to bed without giving it much more thought.
Then next morning I checked my email to find a surprising number of blog comments. Continue reading
