Years from now, will you remember? I think I will, which is why it’s worth at least a blog post.
I first heard about Steve Jobs passing via Twitter. On my MacBook Pro. The poetry of the “coincidence” didn’t escape me. As Matthias Worch put it, “That’s not a bad way to go.”
iHeaven. A poetic tribute.
We have the technology, so let’s put it to use in remembering one of the pioneers who made it all possible. Steve Jobs not only helped create a new industry with the Macintosh personal computer, but also revolutionized software, music distribution, digital moviemaking, smart phones and tablet computing. And along the way, Apple also put out some pretty mean advertising, usually in collaboration with agency TBWA Chiat/Day.
Here’s the TV commercial that launched the Apple Macintosh computer. It’s widely regarded as one of the best, most effective adverts ever made. Directed by Ridley Scott, the spot aired only once in January 1984, but it turned the Superbowl into the advertising showcase it’s become today.
RIP Steve, and thanks for showing us how to Think Different. “Because the people who are crazy enough to think that they can change the world, are the ones who do.”
American Airlines ran this ad following the attacks of September 11, 2001.
In the wake of September 11, 2001, advertisers struggled to find the right tone in their communications. It didn’t seem appropriate to try to be funny following the devastating terrorist attacks that took nearly 3,000 lives. But it was also difficult to appear serious and sincere while promoting a commercial venture.
The vast majority of print advertising that ran in the immediate aftermath offered sympathy and condolences. Businesses that had been located in the World Trade Center expressed remorse over the loss of their employees and vowed to continue.
I was amazed to see the variety of condolence ads that came from countries all over the world, including the Kingdom of Saudi Arabia where the majority of hijackers were originally from. For a while I saved a file with many of these ads, but it got to be overwhelming. I now wish I had some of them to post a few images for you.
Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading →
Winnebago Man: He works with swear words the way some men work with oil.
It began as a bad day on a corporate video shoot in 1988.
Now it’s going to be a major motion picture in 2010.
Winnebago Man is coming out from the underground. Actually, down from the mountain top.
Boing Boing recently premiered the trailer for a new documentary film about the most famous man no one knows: Jack Rebney, better known as Winnebago Man, aka the angriest man in the world. Continue reading →