Simple Does Not Equal Easy
Simplicity is often difficult to achieve, which would explain the phrase “deceptively simple.” (It’s one of those strange dichotomy-conundrum-oxymoron-type things. Take your pick.)
Whether in writing, design, engineering, or cooking recipes, simplicity is key to effectiveness. So it follows that the challenge of this post will be to not clutter it up with too many examples. (Note to self: edit!)
Simple is Sophisticated
Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” Albert Einstein remarked that “everything should be made as simple as possible, but no simpler.” Then there’s the famous KISS acronym (“Keep It Simple, Stupid”) credited to Lockheed Sunk Works engineer Kelly Johnson.
(Vigilante Grammarians will note that although KISS is often spelled out as “Keep it simple, stupid,” Johnson used it without the comma. The expression was not meant to imply that an engineer was stupid; just the opposite.)
Marketers Discover the Popularity of “Simplicity”
It’s tempting to add “Well, duh!” to this heading. But the use of the adjective “simple” when marketing food has suddenly become newsworthy thanks to a recent study by Innova Market Insights. Continue reading