Exercising Freedom of Choice with Devo at Hollywood Park, July 1, 2010.
I saw Devo in concert for $7, thanks to a Facebook ad.
Everyone loves to have freedom of choice, not to mention a good deal. So when I found out I could see Devo live for $7—no, that’s not a typo—instead the usual $70+ fee that most concerts charge these days for tickets (plus service charge, convenience fee, etc., etc.), I was all over it. It became a family outing. And best of all, kids were free.
Funny anecdote: When trying to look up the band online before attending the show, my teenage daughter had to ask, “How do you spell ‘Devo’?” Continue reading
Posted in Advertising - General, Internet, Marketing, music
Tagged ads, advertising, Casale, devo, devolution, Facebook, Foursquare, Hollywood Park, Josh Freese, merchandise, Mothersbaugh
We're all Devo now.
Devolution is real.
Anyone who’s had to endure a focus group (on either side of the two-way mirror) will appreciate how Devo is both spoofing and using corporate marketing tactics to promote their new album and tour.
Mmm... blue! Tastes like... Devo.
“Something For Everybody” is the band’s first album of new material in 20 years. But it’s not the first time the band members have gone “corporate.” Continue reading
Posted in Branding, Marketing, music
Tagged church of the consumer, corporate, devo, devolution, focus group, marketing, music, promotion, sxsw, video, YouTube