Glow Fest turned out to be even more popular than Disney's new World of Color.
Waiting for the World of Color
Big brands tend to be predictable. We all go to, say, Starbucks or McDonald’s or Target because they deliver according to expectations.
Disneyland is a brand that continues to evolve, which is the way Uncle Walt intended it. The venerable theme park can still surprise, too.
My family went to the Disneyland Resort this summer to see the new water-fountain attraction, “World of Color”. Upon arriving, my daughter keyed in on some dance party thing called “Glow Fest,” which looked like a way to pass the time while waiting for the water show. It turned out to be much more. Continue reading
Disney's faux ads include this mural for Laod Bhang & Co. Fireworks, found in Frontier Land.
Return of The Happiest Signs on Earth
With so much dismal news in the world (unemployment, floods, oil spills, bomb scares, volcanos, you name it), thank goodness for places like Disneyland, where you can escape the news and the routine, at least for a few hours.
Yet even in the Happiest Place on Earth™, there’s no escape from advertising. It just takes on different forms. However, unlike most ads that detract from or clutter their surroundings, Disney strives to use advertising and signage to enhance the environment and the experience. More often than not, they succeed. Continue reading
The mane event.
Mock advertising for your amusement.
After writing about advertising-related movies recently, it’s only fair to touch on movie-related advertising. And since our theme here is “Love Hate Advertising,” there are few things that inspire more of all three than Disneyland.
Disney is in the details.
No matter how many times you’ve been to Disneyland, there’s always something new to see. From the architectural details, to the rotating casts of roving entertainers, to the “hidden Mickeys,” the park pays great attention to details. Continue reading