The famous Victrola brand, made by the Victor Talking Machine Co. of Camden, NJ.
Boy, we sure do depend on electricity! So, what do you do when there isn’t any?
Besides remembering where the candles are, I had to explain to my kids which of the house phones would work in the event our power went out. Of course, the laptop and phone batteries will only last so long. But without a phone, computer, video game or TV, what would they do for entertainment? Somehow I can’t picture them reading by candle light.
Even before the San Diego power failure, I was thinking about how fun it could be to use my recently restored Victrola phongraph in the event of an outage for some old-school musical entertainment. (Better than trying to act out a home-style version of “Glee,” right?) Continue reading
Posted in Blog, entertainment, Marketing, music, print, technology, vintage
Tagged advertising, antique, brand, electricity, entertainment, Gordon Moore, innovation, Moore's Law, music, obsolescence, old school, outage, phonograph, power, record player, records, technology, turntable, Victor, Victrola, vintage
NAMM is the show where rock stars come out to play.
All the Convention Center's a stage at NAMM.
If you’re keeping up with social marketing trendsetters like Seth Godin or Scott Stratten, you’ve probably heard it said that we do business with people we “know, like and trust.” This is especially true for the music business. Relationships (read: connections) have always been key for musicians. And January’s Winter NAMM show in Anaheim is where music business ties are made and strengthened.
While other trade shows are dying out, and the music industry itself struggles with a revolution in distribution and marketing, NAMM (National Association of Music Merchants) continues to grow in popularity. Continue reading
Posted in entertainment, Marketing, mobile apps, music
Tagged Anaheim, celebrity, entertainment, guitars, marketing, music, NAMM, rock star, Skick, Taylor, trade show
Glow Fest turned out to be even more popular than Disney's new World of Color.
Waiting for the World of Color
Big brands tend to be predictable. We all go to, say, Starbucks or McDonald’s or Target because they deliver according to expectations.
Disneyland is a brand that continues to evolve, which is the way Uncle Walt intended it. The venerable theme park can still surprise, too.
My family went to the Disneyland Resort this summer to see the new water-fountain attraction, “World of Color”. Upon arriving, my daughter keyed in on some dance party thing called “Glow Fest,” which looked like a way to pass the time while waiting for the water show. It turned out to be much more. Continue reading