Tag Archives: Isaiah Mustafa

Axe vs Old Spice vs Grover – Smells Like a Monster

Axe stakes its claim as "Canada's #1 Men's Deodorant" with a billboard that reads: "For men who'd rather be with a woman than on a horse."

Smells like…

Competition! Old Spice has been on the receiving end of a few potshots lately, which is to be expected after being on a roll (or on a horse) for a while.

To start with, the company’s shirtless spokesman, Isaiah Mustafa, went moonlighting away from his regular gig as The Man Your Man Could Smell Like for Old Spice. He did basically the same shtick for someone else, but on the other side of the world and without all the props. Maybe he just needed a break from the bathroom. He went all the way to Australia to disrobe for… Continue reading

Old Spice Guy Spends Two Days In Bathroom, Blows Up YouTube

Isaiah Mustafa as the Old Spice Guy, the hardest working man in the bathroom.

After two days and two hundred kajillion personalized videos, even the Old Spice Guy has to take a break and come out of the bathroom.

Please forgive the link overload here, but after spending the last 48 hours or so in front of a camera, the Old Spice Guy (Isaiah Mustafa in real life) has been overwhelming social media channels by tweeting links to customized videos made for fans with his bare hands.

The suave smelling dude responded directly to ordinary average fans from Twitter, Facebook and YouTube, gave shout-outs to corporate pals like Starbucks, GQ and sister company Gillette, nods to influential blogger fans like Perez Hilton and Guy Kawasaki (“Is there a Girl Kawasaki?”!), props to celebrity friends like Ellen Degeneres, Ryan Seacrest, Apolo Anton Ohno, and Ashton Kutcher. He wowed Mrs. Kutcher by bashing a pirate piñata, courted Alyssa Milano with roses, wooed Rose McGowan, successfully proposed marriage on behalf of fan JS Beals, and admitted he’s only human and will eventually die someday. He even responded to himself (Isaiah Mustafa). Continue reading