Tag Archives: Microsoft

Accidental AutoTune Celebs – Antoine and the Bear

Antoine Dodson's YouTube rant has spawned a hit song as well as a Halloween costume.

The Rapist and the Rainbow

A funny thing happened at the most recent wedding reception I worked. The mother of the bride says to me (as the DJ), “Have you heard that song about that guy on YouTube who stopped the rapist?”

A song about the what…? I don’t think so.

“You know, about the intruder who snuck in and was trying to rape the guy’s sister in her bed?”

Hmm. No, I don’t think I’ve heard that one before.

Then there was the 13-year-old’s birthday party, where some kid wanted to hear the “Double Rainbow” song.

Is that a Skittles commercial? No? I don’t think I’ve heard that one either. Sorry, just not as hip as I used to be. (So much music, so little time.)

Lyrics by YouTube, Music by Gregory Bros.

“Bed Intruder” and “Double Rainbow” have a few things in common.

They’re both hit iTunes songs that were inspired by viral YouTube videos. Both have resulted in new commercial opportunities for their accidental stars. Continue reading

Axe vs Old Spice vs Grover – Smells Like a Monster

Axe stakes its claim as "Canada's #1 Men's Deodorant" with a billboard that reads: "For men who'd rather be with a woman than on a horse."

Smells like…

Competition! Old Spice has been on the receiving end of a few potshots lately, which is to be expected after being on a roll (or on a horse) for a while.

To start with, the company’s shirtless spokesman, Isaiah Mustafa, went moonlighting away from his regular gig as The Man Your Man Could Smell Like for Old Spice. He did basically the same shtick for someone else, but on the other side of the world and without all the props. Maybe he just needed a break from the bathroom. He went all the way to Australia to disrobe for… Continue reading

Simple-Minded Marketing Works

Do "post-recession" consumers want the "simpler" things in life? Or do they really want the easy life?

Simple Does Not Equal Easy

Simplicity is often difficult to achieve, which would explain the phrase “deceptively simple.” (It’s one of those strange dichotomy-conundrum-oxymoron-type things. Take your pick.)

Whether in writing, design, engineering, or cooking recipes, simplicity is key to effectiveness. So it follows that the challenge of this post will be to not clutter it up with too many examples. (Note to self: edit!)

Simple is Sophisticated

Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” Albert Einstein remarked that “everything should be made as simple as possible, but no simpler.” Then there’s the famous KISS acronym (“Keep It Simple, Stupid”) credited to Lockheed Sunk Works engineer Kelly Johnson.

KISS: Keep It Simple, Stupid - Easy to say, not so easy to do.

(Vigilante Grammarians will note that although KISS is often spelled out as “Keep it simple, stupid,” Johnson used it without the comma. The expression was not meant to imply that an engineer was stupid; just the opposite.)

Marketers Discover the Popularity of “Simplicity”

It’s tempting to add “Well, duh!” to this heading. But the use of the adjective “simple” when marketing food has suddenly become newsworthy thanks to a recent study by Innova Market Insights. Continue reading