Tag Archives: mobile apps

Three Simple Tips to Get More Likes and Followers on Instagram

Smile! You're on Instagram.

If you’re reading this, I’m guessing you’ve probably got an iPhone. That’s because Instagram is the popular social networking/photo-sharing app that’s only available on the iPhone… so far. (An Android version has been promised, but has not been released yet.) Then again, maybe you’re just curious.

There are many photo-sharing apps that are fun, like PicPlz, Hipster, and others, but Instagram has really taken off. Described as a cross between Flickr and Twitter, it’s surprisingly simple: just shoot, edit, and share.

Instagram launched in October 2010 and has now been downloaded 8 million times. It’s become so popular it was mentioned in a Super Bowl commercial this year that focused on phone innovators.

So far, Instagram doesn’t have much of a website, other than a link to download the app. But there are some third-party tools that add functionality, such as Followgram (your own vanity Instagram URL and photo feed) and Statigram (a web viewer for statistics).

Instagram’s built-in effects can make otherwise mediocre shots turn out surprisingly good. Just crop your shot (square format), then add a filter or leave it “normal.” You can also choose to share your Instagram photos with friends on Facebook, Flickr, Foursquare, Posterous, Tumblr, and Twitter. It’s fascinating to see what other people around the world are photographing and to see what people respond to.

So how do you build up followers and likes on Instagram? 

First of all, take decent photos. (Of course, that subject could be a whole series of posts.) Whatever you’re into, make it look interesting. Sometime close-up views of otherwise ordinary everyday items or places can be fascinating when viewed out of context.

Next, apply some of the same principles you’d use to build a following on Twitter, like following and engaging with other people.

Here are three simple tips to getting more followers, likes and comments on your Instagram photos:

Three Simple Tips for Getting More Likes on Instagram

  1. Follow friends and people whose photos you like.
  2. Like and comment on other’s photos.
  3. Use hashtags (#) to help people find your photos.

That third tips is very effective. Say you take pictures of sunsets. Look at the tags that other people are adding to their sunset photos: #sunset #clouds #sky #cloudporn #nature, etc. You can always make up your own hashtags, too. Then, add tags regarding the location and other relevant details.

Sunsets are popular photo subjects on Instagram. Adding hashtags will help others find your photos.

If you Tweet or post your photos to Facebook or elsewhere and you don’t want to clutter up your caption with tags, just publish your Instagram photo without tags, or maybe just one or two. Then add hashtags later in a comment to your own photo. (You can always go back and add tags to older photos that didn’t get the attention you feel they deserved.)

Don’t be shy about using some generic tags. For instance, #iphone, #iphoneonly #nofilter (if you didn’t add effects), #iphoneography, #instagram and others will also help people find you. If your photos are any good at all, adding a few hashtags to your shots will result in some immediate likes.

When you get comments, reply and thank people directly by using the @ symbol, followed by their Instagram handle. Name options will appear as soon as you type in the @.

One thing I haven’t figured out yet is how to include all the little symbols for thumbs up, smiley faces and the like. Clue me in if you know how to do this.

Please follow me on Instagram and share your Instagram handle in the comments below so I can follow you. Happy shooting!

There’s a Mobile App for Almost Everything, Even High School

You know mobile is mainstream when your kid's high school has its own mobile app.

Fortune 500 marketers aren’t the only ones taking advantage of mobile apps these days. Smart phone technology is making new inroads into places like coffee houses, barbers and even high schools.

How mainstream is mobile? The number of people owning a smart phone rose 10 percent in three months over the summer, to 82.2 million according to comScore Inc. Out of 234 million people using mobile devices in the U.S., 35.1 percent have a “smart phone.”

What makes a phone smart is that it can run “apps” (short for “applications,” but you probably knew that).

Are you smarter than an 11th grader?

When I was in high school, there were no cell phones. As a junior I wrote for the school newspaper, and it was a big deal just to put out a paper once a month.

Now a 16-year-old junior named Zachary Christopoulos has created an app for his high school. (Boy, do I feel like an underachiever.)

The first mobile app for a high school

Tesoro High School in South Orange County is the first high school to have its own mobile app available for download on the iTunes App Store. The app is free for both iPhone and Android smart phones. Continue reading

The “Inception” Ad Deception

Inception: The Dream Is Real. So is the marketing.

Inception” is a powerful, original film filled with deceptions. Both the special-effects kind and the plot-driven mental kind. There are also larger themes running through it. If you haven’t seen it yet, don’t worry. No plot points will be revealed.

This is Not Another Review

Critics were sworn to silence before it opened. If you still care what critics are saying after a “dreamy” $62.8 million opening weekend and a cumulative $143 million for the first 10 days, a collection of choice review excerpts can be found at the WSJ Speakeasy blog.

As a fan of both film and advertising (see 101 Ad-Movies in 99 Years), I want to highlight some of the ads and how well they tied in with the story themes. The multichannel marketing campaign consisted of traditional TV spots along with Facebook fan pages with social games, mobile apps, and an online comic book to create fanboy engagement and spur strong word of mouth. Continue reading