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Tag Archives: movies
It’s not every day you see Mr. Playboy, the real-life Buzz Lightyear, and the greatest living science fiction author together in the same room.
It’s Ray Bradbury Week in Los Angeles, because one day just wouldn’t be enough to celebrate such a prolific author. A resolution by the city council made it official, thanks to the efforts of novelist and screenwriter Steven Paul Leiva, who organized the week’s festivities.
I was fortunate enough to attend a special screening of the 1966 film by Francois Truffaut of Bradbury’s Fahrenheit 451, which also featured a conversation with Ray and Hugh Hefner, moderated by Geoff Boucher of the L.A. Times Hero Complex blog.
A year ago, when Bradbury was about to turn 89, Leiva wrote a column called “Searching For Ray Bradbury” that became the spark that lit the fire for celebrating Bradbury’s 90th in a fashion befitting the author’s stature.
Chatting onstage before the film, Hef recounted when Playboy magazine was just starting out how he contacted Bradbury about publishing Fahrenheit 451 in serial form. Continue reading
Memorial Day commemorates sacrifice.
Originally called Decoration Day, it’s a day to remember the sacrifice of soldiers who died in the service of their country. It was first observed at Arlington National Cemetery on May 30, 1868 with flowers placed on the graves of Union and Confederate soldiers.
Memorial Day might seem outside the purview of a blog like Love Hate Advertising, which tends to focus on frivolous things like ad movies, music marketing, beauty salon signage and beer commercials (love ‘em or hate ‘em), not meaningful issues like life and death or war. But even nations at war conduct ad campaigns. That’s when advertising morphs into propaganda.
When did advertising become glamorous?
Hollywood movies tell their stories using heroic archetypes common to myths and legends of nearly all cultures. (See Joseph Campbell’s seminal book, “Hero of a Thousand Faces“.)
Cinematic protagonists get cast in a variety of stock professions, depending on the tale. Many other careers would appear more heroic and noble, yet advertising is a recurring choice of day job for silver screen heroes. Perhaps because, as one film’s tag line puts it, advertising is “the world’s second oldest profession.” Here then, is a fond look back at Hollywood’s long love affair with advertising. Continue reading