Tag Archives: Outdoor

Mobile Advertising on Steroids

Posted on March 7, 2011 by Mitch Devine| 7 Comments

This mobile truck wrap was hard to miss.

I think I sprained my eyes looking at this truck wrap. Now he’s probably going to hunt me down and make me drop and give him 50.

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Posted in Advertising - General, Marketing, Outdoor, Signage

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The “Inception” Ad Deception

Posted on July 27, 2010 by Mitch Devine| 4 Comments

Inception: The Dream Is Real. So is the marketing.

“Inception” is a powerful, original film filled with deceptions. Both the special-effects kind and the plot-driven mental kind. There are also larger themes running through it. If you haven’t seen it yet, don’t worry. No plot points will be revealed.

This is Not Another Review

Critics were sworn to silence before it opened. If you still care what critics are saying after a “dreamy” $62.8 million opening weekend and a cumulative $143 million for the first 10 days, a collection of choice review excerpts can be found at the WSJ Speakeasy blog.

As a fan of both film and advertising (see 101 Ad-Movies in 99 Years), I want to highlight some of the ads and how well they tied in with the story themes. The multichannel marketing campaign consisted of traditional TV spots along with Facebook fan pages with social games, mobile apps, and an online comic book to create fanboy engagement and spur strong word of mouth. Continue reading →

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Posted in Marketing, mobile apps, movies, Outdoor, social media, viral

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More Fictional Outdoor Ads at Disneyland

Posted on May 4, 2010 by Mitch Devine| Leave a comment

Disney's faux ads include this mural for Laod Bhang & Co. Fireworks, found in Frontier Land.

Return of The Happiest Signs on Earth

With so much dismal news in the world (unemployment, floods, oil spills, bomb scares, volcanos, you name it), thank goodness for places like Disneyland, where you can escape the news and the routine, at least for a few hours.

Yet even in the Happiest Place on Earth™, there’s no escape from advertising. It just takes on different forms. However, unlike most ads that detract from or clutter their surroundings, Disney strives to use advertising and signage to enhance the environment and the experience. More often than not, they succeed. Continue reading →

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Posted in Outdoor, Signage

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The Happiest Signs on Earth

Posted on April 24, 2010 by Mitch Devine| 7 Comments

The mane event.

Mock advertising for your amusement.

After writing about advertising-related movies recently, it’s only fair to touch on movie-related advertising. And since our theme here is “Love Hate Advertising,” there are few things that inspire more of all three than Disneyland.

Disney is in the details.

No matter how many times you’ve been to Disneyland, there’s always something new to see. From the architectural details, to the rotating casts of roving entertainers, to the “hidden Mickeys,” the park pays great attention to details. Continue reading →

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Posted in movies, Outdoor, Signage

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What could you and Tiger Woods have in common?

Posted on April 22, 2010 by Mitch Devine| 1 Comment

Lasik innocently asks what you and Tiger Woods could have in common. The mind wanders...

Whatever it is, let’s hope it’s not contagious.

The captions almost write themselves. This ad used to be so innocent. So pedestrian. (It’s in an outdoor mall!)

Now because of circumstances beyond the advertiser’s control (Tiger’s lack of zipper control), the ad has taken on an unwanted double meaning. Continue reading →

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Posted in Advertising - General, Outdoor

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