Sally Hogshead had to unlearn how to be boring.
Thanks to web browsing, the average attention span is now approximately nine seconds, according to a BBC report. That happens to be the same attention span as a goldfish.
Why is this important for marketers and advertisers? It means you’d better make a good first impression, and fast.
Look: a squirrel!
Still with me?
Whether you’re a brand, or a bachelor trying to find your soul mate on Match.com, you have only nine seconds to make an introduction, to make a connection. If you fail, you may never get another chance.
So how do you make the most of micro-attention spans? Sally Hogshead has the answer: Fascinate.
As the author of “Fascinate: Your 7 Triggers to Persuasion and Captivation,” Sally has to be at her most fascinating every time she speaks. And she certainly didn’t disappoint during her keynote presentation at a recent Linked Orange County gathering. Continue reading
