If I had a dollar for every “eave,” I’d be a millionaire twice over. But as it is, I’m not even rich on paper. Only in cyberspace, and with a virtual currency.
What am I rambling on about?
Allow me to explain. A few months ago, my tech-savvy friend Oscar invited me to join EmpireAvenue.com, the social stock market. I had heard a little about it, but I wasn’t particularly interested in playing an online game. Especially not a play version of eTrade.
Not Another Game!
I’m really not a gamer. I don’t play Xbox, Wii or any video games. I’ve never played Farmville, Mafia Wars, Second Life or Angry Birds. About the closest I’ve gotten to playing any type of game is “checking in” on FourSquare. But I rationalized that this smart-phone app also had marketing applications. And FourSquare could occasionally get me a free appetizer or dessert at restaurants.
So I resisted initially. I needed another social time-sink like I needed a… well, like a hole in the wallet. Yes, Empire Avenue was a game, but it turned out to be more than that. Continue reading