"Do You Inhale?" never worked as a pick-up line for sea captains. But Lucky Strike wants you to think "how important it is to be certain your cigarette smoke is pure and clean."
Smoke ‘em if you got ‘em
Just for kicks (’cause kicks just keep getting harder to find), let’s return to those carefree days before smoking was banned from bars and beaches and the public airwaves. Back when LS/MFT stood for “Luck Strike Means Fine Tobacco” and ABC meant “Always Buy Chesterfields.”
Hard as it is to imagine now, cigarette advertising used to be everywhere. Thirty years ago, who would’ve imagined that vintage cigarette ads would become expensive collectibles? All manner of cigarette ads used to feature a galaxy of movie and sports stars (including a future president) puffing away, enjoying pure smoking satisfaction.
A whole series could be written on Leo Burnett’s iconic Marlboro campaign alone, but for now let’s just take a few puffs and savor a sampling of tobacco campaigns of yore. Alternately poignant and pathetic, cool and comical, they’re like a window back in time. Back when smoking was KOOL. Continue reading
Posted in Advertising - General, Marketing, print, television, vintage
Tagged ads, advertising, Benson & Hedges, Beverly Hillbillies, Chesterfield, cigarettes, commercials, Flinstones, John Wayne, Lucky Strike, Marlboro, Newport, politically incorrect, retro, Ronald Reagan, smoking, tv, vintage, Winston, Yul Brynner
A tale of two celebrity spokesmen.
Gary Coleman for CashCall: “No one else would lend me money, not even my relatives.” Funny or sad?
Some people think stars die in threes. If so, it’s often tough to figure out when to start and stop counting. Not this time.
The demise on consecutive days of Gary Coleman, 42, and Dennis Hopper, 74, has left many people expecting a third celebrity death is imminent. The two actors became stars at early ages, then ad pitchmen later in life.
Dennis Hopper looks up 'retirement' in a spot for Ameriprise. Would you take financial advice from an aging alcoholic anarchist?
Coincidentally, in their roles as celebrity endorsers both offered financial advice. But whether either star was effective as a corporate spokesperson is debatable.
Posted in Advertising - General, movies, television
Tagged actor, AdFreak, advertising, Advertising Age, Ameriprise, Bob Garfield, Cash Call, celebrity, child star, commercials, Dennis Hopper, Gary Coleman, pitchman, Saatchi, spokesman, spokesmen, star, tv
Can you be both embarrassed and proud to be in advertising?
I think that’s what I am.
Here’s a quote I’ve sometimes used to justify my choice of career:
“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.” — Franklin Delano Roosevelt
FDR manages to make advertising sound almost noble and uplifting. Continue reading
Posted in Advertising - General, Branding, Career, Marketing, writing
Tagged advertising, captive tv, clutter, commercials, eric felten, location-based video, marketing, tv, wall street journal