Tag Archives: viral

Old Spice Guy Spends Two Days In Bathroom, Blows Up YouTube

Posted on July 15, 2010 by Mitch Devine| 4 Comments

Isaiah Mustafa as the Old Spice Guy, the hardest working man in the bathroom.

After two days and two hundred kajillion personalized videos, even the Old Spice Guy has to take a break and come out of the bathroom.

Please forgive the link overload here, but after spending the last 48 hours or so in front of a camera, the Old Spice Guy (Isaiah Mustafa in real life) has been overwhelming social media channels by tweeting links to customized videos made for fans with his bare hands.

The suave smelling dude responded directly to ordinary average fans from Twitter, Facebook and YouTube, gave shout-outs to corporate pals like Starbucks, GQ and sister company Gillette, nods to influential blogger fans like Perez Hilton and Guy Kawasaki (“Is there a Girl Kawasaki?”!), props to celebrity friends like Ellen Degeneres, Ryan Seacrest, Apolo Anton Ohno, and Ashton Kutcher. He wowed Mrs. Kutcher by bashing a pirate piñata, courted Alyssa Milano with roses, wooed Rose McGowan, successfully proposed marriage on behalf of fan JS Beals, and admitted he’s only human and will eventually die someday. He even responded to himself (Isaiah Mustafa). Continue reading →

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Posted in Advertising - General, Internet, Marketing, video, viral

Tagged ad campaign, ads, advertising, Alyssa Milano, Facebook, Isaiah Mustafa, Old Spice, social media, Twitter, video, viral, wieden kennedy, YouTube

Old Spice: The Brand Your Brand Could Sell Like

Posted on June 13, 2010 by Mitch Devine| 12 Comments

Isaiah Mustafa is the Man Your Man Could Smell Like.

Can you smell the love?

Everyone loves humor. (At least anyone with a sense of humor.) It follows that if the viral power of Old Spice’s award-winning campaign is any indication, the reports about advertising’s demise are greatly exaggerated. For evidence, anyone who’s a parent can easily tell that kids are as brand conscious as they ever were.

Matter of fact, just the other night during dinner my 11-year-old abruptly announced that he wanted Old Spice body wash. I asked him if he’d ever smelled it. (He said yes, but I wonder.) The real reason? He loves the commercials.

Old Spice used to be just old fashioned. The aftershave was something you gave your dad or grandpa instead of a tie.

Now thanks to the brilliantly funny campaign, the 73-year-old Proctor & Gamble brand is cool enough that my fifth grader not only wants it, but he can recite the commercials by heart after watching them over and over on YouTube. Especially “The Man Your Man Could Smell Like.” Continue reading →

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Posted in Advertising - General, television, video, viral

Tagged ad campaign, advertising, Craig Allen, Eric Kallman, I'm on a horse, imonahorse, Isaiah Mustafa, man your man could smell like, Odor Blocker, Old Spice, Tom Kuntz, tv, video, viral, wieden kennedy

How an underground video goes mainstream: Winnebago Man

Posted on May 20, 2010 by Mitch Devine| 5 Comments

Winnebago Man: He works with swear words the way some men work with oil.

It began as a bad day on a corporate video shoot in 1988.

Now it’s going to be a major motion picture in 2010.

Winnebago Man is coming out from the underground. Actually, down from the mountain top.

Boing Boing recently premiered the trailer for a new documentary film about the most famous man no one knows: Jack Rebney, better known as Winnebago Man, aka the angriest man in the world. Continue reading →

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Posted in Marketing, movies, video, viral

Tagged commercial, Jack Rebney, movies, sxsw, video, viral, Winnebago Man, YouTube